Following the recent purchase of Gracenote by analytics company Nielsen, Gracenote are unifying all their music, video and sports data into a single database.

Metadata aggregator Gracenote are aiming to become the one-stop data provider for TV providers, device manufacturers and media distribution services. Following their recent acquisition Gracenote are now compiling their various data departments into one for a vast, inclusive database of their resources.

The company, now owned by Nielsen after they acquired it earlier this month, has taken all the companies and resources they’ve acquired and built over the past few years. Gracenote made the change today, unifying their sets of data to offer coverage across a number of verticals and geographies.

Their expansive content includes TV schedules for more than 85 countries, live scores and statistics for sporting leagues and events all around the world, and musical data for basically every song ever recorded. Gracenote can then provide other companies with this data to help them analyse audiences, performance, unique qualities of content and much more.

Gracenote’s chief product officer Rich Cusick said: “Our vision was to have a global product and a multi-vertical product. It’s taken two-and-a-half years to realize that vision.” With Gracenote’s data combined across all mediums they will be able to provide the most intelligent data yet, providing information from all media types for the subject.

Examples of Gracenote’s use can be seen in Roku players, who will begin using Gracenote’s data in their streaming media boxes to power their search engine and discovery options across channels and services on their platform. They also give the example of Beyonce and LeBron James as to how music, sports and film/TV stars are constantly crossing platforms in this day and age.